LOVED DOWN UNDER SINCE 1961
Texta represents a legacy of quality, safety, and creativity within the Australian stationery market, proudly loved down under since 1961. Building on its rise to popularity in the 1960s—when the brand name became synonymous with felt-tip markers—Texta has earned a lasting place in Australian culture. For generations, it has been a trusted companion in classrooms and homes, with its name still widely used as a generic term for markers, reflecting decades of familiarity and trust.
Proudly 100% Australian-owned and operated, Texta has grown into a household name by delivering a comprehensive range of non-toxic writing instruments, including coloured markers, crayons, and pencils. Designed with children and educators in mind, each product is engineered to support creative development, fine motor skills, and classroom readiness. With vibrant designs and reliable performance, Texta empowers young learners to express themselves while meeting the practical demands of school life.
In 2014, Pelikan Artline’s acquisition of the Texta stationery range marked an important step in the brand’s evolution, strengthening its capabilities while preserving its strong local identity. Today, Texta continues to build on this foundation, combining heritage with innovation to deliver products that meet the needs of modern education and creative play.
Texta’s reputation as a trusted, Australian brand gives parents confidence when choosing supplies for their children’s early learning years. With a strong retail presence and a commitment to safety, quality, and performance, Texta remains a preferred choice for schools, families, and institutions nationwide—supporting creativity and learning for generations to come.